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and times mamie eisenhower. us about her life are two people who spent a lifetime with the first lady. author a historian and of a biography. we also welcome back edith. she has been one of our driving forces on first ladies. >> nice to be back. >> what should we take away watching that video about her ofularity, about the use television? >> the film clip you show from -- birth a celebration birthday celebration, this was year, andn election immediately the democrats want this is in because their view a campaign ad. william haley, president of cbs, and a close friend of the notnhower's says, it's equal time because this is nonpolitical entertainment with the first lady. herbert a is november. we are just a few days away from it right now. obviously there was some this,cal background to but if you watch the show at the what you saw was a lot of people talking about her. wanting to re-emphasize how popular she was at the time. >> what should we know about television and the presidency in the 1950's? >> the eisenhower campaign was the first televised campaign. are a range of techniques b
popularity? about the use of television? >> the film clip that you showed from the birthday celebration in march of 1956 there was a show. it was an election year. democrats want equal time. this is, in their view, a campaign had. the president of cbs and a close friend of the eisenhower's -- eisenhowers said that it is not equal time because this is nonpolitical entertainment with the first lady. eisenhower'sie birthday is in november, a few days away from the election. obviously there was some political background to this. if you watch the show at the time, what you saw beside the singing and the celebration were a lot of people talking about mamie eisenhower. with real affection. they wanted to get across or re- emphasize how really popular she was at the time will stop --. -- at the time. >> the eisenhower campaign was the first televised campaign. there was a whole range of new techniques that were brought to the fore for that campaign. there were these wonderfully man in the street" interviews. they were supposed to be spontaneous, but were obviously quite rehearsed. that was quit
Search Results 0 to 2 of about 3 (some duplicates have been removed)